Selling on Facebook with Shopify: How Facebook Pixel Can Help You Understand Shopify Customers

Knowing customers’ online behavior is the key to running a successful store! Selling on Facebook with Shopify is a chance for you to attract more customers and establish a better communication with them! Here is how Facebook pixel can help you understand Shopify customers!

Wondering what is the key to online store success? Getting to know your customer’s needs, behavior, and shopping habits is crucial for achieving ecommerce success.
In the competition with Google to help ecommerce stores and marketers understand their customers, one of the best social platform – Facebook creates a powerful tool called Pixel.
In this article, we will discuss Shopify Facebook Pixel, how to set up properly, how to get efficient information from it to come up with an effective Facebook campaign, and how it helps you understand your website visitors?
First, you need a Facebook Pixel ID to set up in your own Shopify store. Go to “Facebook Ad Manager” click “Pixel”.
You can also go to your Shopify admin, click “Online Store” and then “Preferences”. Find the Facebook Pixel Section and enter your Facebook Pixel ID. Click Save or Done.
Check to see if Facebook Pixel works or not. You can go to Facebook Ads manager and click “Pixels” from the top menu. If you see that status is Active, it means the pixel has been properly installed.

Shopify is a chance

Connecting your Facebook Pixel account and your Shopify store will automatically track data for

➔ View Data (product and product collection views)
➔ AddToCart (when one or more products are added to the shopping cart)
➔ Initiate Checkout (when a visitor or a buyer enters the checkout flow before completing the checkout flow)
➔ AddPaymentInfo (when a payment information is added in the checkout flow)
➔ Purchase (when the checkout flow is completed or a purchase is made)
➔ Search (when a search is made, for example, when a product search query is made)

Facebook comes with tools to help you understand your Shopify customers:

➢ Facebook Analytics: You can go to the Facebook Ad Manager and automatically access Facebook Analytics module. You can filter a list of the customers, source the data via multiple dimensions, and present them in a dashboard. You can also see that Facebook Analytics help you find out customer’s basic information such as pages that they like, demographic, and technical information.
➢ Facebook Audience Insight: Facebook can also provide you will a full insight of the buyer. You can import the Shopify Facebook pixel to Facebook Audience Insight and have a better insight.



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➢ Segment Shopify Visitors for Advertising Work: Facebook pixel not only see your customers bit also add them on a list for remarketing work. You can create a custom audience by using Facebook Pixel Page. Make sure to choose to create a custom audience with customers who visited specific web pages. You can also create custom conversion or make a list of people who made any action on your page (You can choose to make a list of people who make certain actions on one page or make a list of people who make a specific action). Creating a new segment from Facebook Analytics is another option. You can create a list of people who have visited your website or Shopify store from other sources (not just from Facebook). This allows for a higher level of segmentation. You can segment using Demographic, Event, Device Info or Web parameter and create the list using UTM code.

Selling on Facebook using Shopify is easier when you understand how does Shopify Facebook Pixel work. Understand your Shopify customers can help you drive traffic and attract the right customers to your store.

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