Facebook is becoming an essential tool for marketing your products. It is the leading social media platform. It has millions of users who will purchase your products. To start this business, you will not require the skills and capital. You only need to research to know more about selling products on Facebook. With this, you will understand the challenges you are likely to encounter and how to overcome them. However, you do not only require providing quality products but also enhancing the customers’ experience. Let’s look at 4 ways to increase the conversion rate when selling products on Facebook:
Provide security on your Facebook shop
Because of the increase in fraud cases, customers are afraid of encountering losses. They, therefore, look for a secure Facebook shop. With a high level of security, you will drive traffic and increase sales. Shopify being a hosted platform should be your priority. It comes with PCI and SSL feature to protect the customers’ data during the check-out process.
Provide discounts and promotion
Every customer’s aim of shopping online is to save money. Thus, if you provide offers, many customers will choose to purchase from you. As you know, selling products online entails more about enhancing the customers’ experience. Hence, sending coupon codes to customers will make them purchase more and become repeat customers. Also, offering free shipping will increase the conversion rate. Customers will be sure to get free deliveries.
Use quality videos to convey a message
In this era, if you want to sell products on Facebook successfully, you need to look for attractive ways to motivate customers to read your content. Using videos is one great way to make customers to read more. Most of the customers don’t love reading long content. They prefer videos. Thus, you need to upload videos of high quality.
Optimize your Facebook shop for the mobile device
Most of the customers are on-the-go. Thus, they prefer using the mobile device to browse online. If you want to reach millions of customers when selling products on Facebook, you need to create a responsive Facebook shop. You can achieve this by using Shopify. It comes with responsive templates to allow a massive number of customers to view your products. Also, a responsive shop will enhance ranking on search engines which will lead to an increase in sales.
Increasing the conversion rate will enhance your business growth. As you know, without the customers, your business cannot grow. In this essence, you need to care for their needs and provide better services.
The next MetaMedia Maker Marketplace is here! Join us as our makers showcase their work at MetaMedia and sell their products! Makers will get to keep 100% of proceeds made by selling their goods. RSVP to our event on Facebook – link below. See you there!https://t.co/6MfPnuBub1 pic.twitter.com/RzW7cmurFN
— McGaw YMCA Evanston (@McGawYMCA) January 9, 2019